Ice cream maker Ben & Jerry’s, known for its unusual flavors and political activism, unveiled eight new flavors on Tuesday named after Republican presidential candidates.
While the company has launched celebrity-themed products in the past, this is its first venture involving politicians.
The company is known for flavors such as Chubby Hubby and Chunky Monkey, as well as celebrity-themed flavors like Cherry Garcia, Steven Colbert’s Americone Dream and Jimmy Fallon’s Late Night Snack.
“We tried to come up with flavors that captured the essence of who these candidates are. It’ll be interesting to see if people pick these ice creams based on the name itself or based on the flavoring,” said Ben & Jerry’s co-founder Ben Cohen. “We’ll be keeping track and publishing the results on a monthly basis.”
The company relied on its own development teams to create each flavor, as it didn’t want to appear to be endorsing any particular candidate. Co-founder Jerry Greenfield said the company will launch a President Barack Obama flavor in time for the general election.
“We were originally going to wait until the general election and just go with two flavors, but there’s been a tremendous amount of interest in the Republican debates and they’re in a constant state of flux so we thought we’d have some fun with it,” Greenfield said.
The new flavors are:
Mitt Romney’s Vanilla Flip-Flop, a vanilla-flavored ice cream with tiny vanilla flip-flops.
Herman Cain’s Empty Chocolate Bliss, an air-whipped low-calorie chocolate-flavored ice cream with air-filled, nut-flavored nines.
Rick Perry’s Brain Freeze, a tea-flavored ice cream with a chocolate “oil” slurry, plus ginko and caffeine.
Newt Gingrich’s Third Wife’s the Charm, a Fig Newton-flavored premium ice cream with gold Tiffany flecks and sour-tasting “firebombs.”
Michele Bachmann’s Cougar Crunch, a watered-down tea-flavored ice cream with marshmallow fluff and bits of Valium and Prozac.
Ron Paul’s Libertarian Lime, with salty nuts and peanut brittle.
John Huntsman’s Ambassador’s Ambrosia, a rice-pudding ice cream with mandarin orange slices and fortune cookie pieces.
Rick Santorum’s Google Me Surprise, a rainbow-flavored sorbet with an unspecified “surprise” at the bottom.
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